PropWise Privacy Policy

Last updated: October 5, 2026

This Privacy Policy explains how PropWise, LLC, an Indiana limited liability company (“PropWise,” “we,” “us,” or “our”) collects, uses, stores, and protects information when you access or use www.gopropwise.com and the PropWise web application and related services collectively referred to as the “Service.”

By using the Service, you agree to the practices described in this Privacy Policy.

Information We Collect

We collect information necessary to operate and improve the Service.

Information You Provide

• Name, email address, phone number, and brokerage information
• Account credentials
• Payment information processed through third-party payment processors
• Inspection reports and uploaded documents
• Communications with our support team
• Contact-form submissions, event entries, business-card details you provide, and communication preferences

Inspection reports and uploaded files may contain personal, financial, property, or contractual information.

Information Collected Automatically

• IP address
• Device and browser type
• Usage activity within the platform
• Login timestamps
• Account-signup and purchase conversion events
• Cookies and session identifiers

Information from Third Parties

• Payment processors, including Paddle
• Vendor data providers, including Google Places API
• Email delivery services, including SendGrid
• CRM and form services, including HubSpot
• Analytics services, including Google Analytics 4 (GA4)

PropWise does not sell personal data.

How We Use Information

We use collected information to:

• Provide and operate the Service
• Parse and analyze inspection documents
• Generate AI-driven outputs
• Provide ZIP-based repair cost context
• Provide vendor matching functionality
• Process payments
• Communicate account or service updates
• Respond to inquiries, manage event entries and winner notifications, and maintain customer records in HubSpot
• Send product and marketing communications, subject to your preferences and consent where required
• Measure account signups and purchases and understand website use through analytics
• Improve product performance and security
• Comply with legal obligations

Inspection documents are processed solely to deliver the Service functionality requested by the user.

We share relevant contact, account-signup, and purchase information with HubSpot to maintain CRM records and support customer communications. GA4 receives website usage and conversion-event information for measurement. Paddle processes transaction information under its own privacy notice. This policy does not mean that inspection documents are sent to CRM or analytics services.

You can unsubscribe from marketing emails using the unsubscribe link provided in those messages, or contact support@gopropwise.com to update your preferences. Necessary service, security, transaction, and requested event-result messages may still be sent.

Legal Basis for Processing (GDPR)

If you are located in the European Economic Area, our legal bases for processing include:

• Performance of a contract
• Legitimate business interests
• Compliance with legal obligations
• User consent where required

California Privacy Rights (CCPA/CPRA)

California residents have the right to:

• Request disclosure of personal data collected
• Request deletion of personal data
• Opt out of the sale of personal data

PropWise does not sell personal data. Requests may be submitted using the contact information listed below.

Data Retention

We retain data only as long as necessary to:

• Provide the Service
• Fulfill contractual obligations
• Comply with legal requirements
• Resolve disputes

Retention depends on the type of record and the purpose: uploaded reports and generated results support the requested account workflow; billing records support accounting and legal obligations; security logs support investigation; and CRM records support inquiries and communication preferences. Account cancellation alone is not a request to delete all records.

To request deletion of an account, an uploaded report, or other personal data, email support@gopropwise.com and identify the account and records concerned. Do not send passwords or unnecessary sensitive documents. We may verify your identity and authority before acting. Legal, security, and dispute-resolution obligations may require some records to be retained. Contact us for the retention details applicable to your records, including any backup or provider-held copies; this policy does not promise an immediate purge or a fixed deletion deadline.

Data Security

PropWise implements technical and organizational safeguards including:

• Encryption in transit through TLS/SSL
• Encryption at rest
• Role-based access controls
• Secure password hashing
• Access logging and monitoring

While we implement commercially reasonable security measures, no system can guarantee absolute security.

Subprocessors

We use trusted third-party providers to operate the Service, including but not limited to:

• Cloud infrastructure providers, including AWS
• AI processing providers used to analyze documents and generate requested outputs
• CRM and form providers, including HubSpot
• Analytics providers, including Google Analytics 4
• Payment processors
• Email service providers
• Vendor data providers

These providers process data under contractual obligations consistent with this Privacy Policy.

AI processing may require transmitting report text, transaction details, and relevant document content to the AI providers used for the requested workflow. Provider retention and model-training treatment depend on the applicable service terms and account configuration. Before uploading information subject to special confidentiality restrictions, contact support@gopropwise.com for current provider and processing details. This policy does not represent that every provider has zero retention or that every processing configuration excludes model training.

International Data Transfers

Data may be processed in the United States or other jurisdictions where our service providers operate.

By using the Service, you consent to such transfers where permitted by law.

Your Rights

Depending on your jurisdiction, you may have rights to:

• Access your personal data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Request data portability
• Withdraw consent

Requests may be submitted using the contact information below.

Cookies and Tracking

We use cookies and similar technologies for:

• Authentication
• Session management
• Security
• Analytics

You can manage or block cookies through your browser settings; blocking necessary cookies may prevent sign-in or other features from working. For Google Analytics choices, see the Google Analytics opt-out browser add-on. Marketing-email preferences and browser cookie settings are separate choices. Where consent or other tracking choices are required by applicable law, those requirements still apply; using this policy is not a substitute for obtaining required consent.

Children’s Privacy

The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors.

Changes to This Policy

We may update this Privacy Policy periodically. Continued use of the Service after changes constitutes acceptance of the updated Policy.

Contact Information

For privacy-related inquiries, requests, or concerns, contact: